I'm Nicolás Szumski 👨🏼💻
I’m a freelance Product Designer driven by curiosity and the process of making — from digital products to ceramics and photography.
As a designer, my main goal is to understand people, empathize with their experiences, identify their challenges, and uncover their needs in order to design digital solutions that are intuitive, meaningful, and easy to use.
Outside of design, I enjoy cycling, spending time in the mountains, climbing, ceramics, photography, music, and exploring new ways of creating.
Experience
Product Designer (2021-2026)
Built, documented, and evolved a cross-platform Design System for web and mobile products, reducing new feature delivery times by 20%.
Led UX/UI initiatives across multiple business verticals within a shared B2B SaaS infrastructure.
Conducted user research, usability testing, and A/B testing to support data-informed decisions aligned with product KPIs.
Defined scalable and adaptable interaction patterns across verticals such as Home, Offices, Built-to-Rent, and Hospitality.
Collaborated with engineering teams and business stakeholders to align UX decisions with system architecture and business constraints.
Product Designer (2019-2021)
Built a Design System that improved consistency across multiple platforms, including web and mobile applications.
Contributed to the evolution of a B2B SaaS HR platform used by enterprise customers.
Designed and optimized a modular reporting engine that enabled customizable data visualizations and exports, reducing report generation time by 30% and helping users meet compliance requirements more efficiently.
Led UX initiatives for complex, data-driven interfaces, improving clarity and decision-making efficiency for HR managers.
Worked closely with product and engineering teams to translate business rules into scalable interaction flows.
G8 Ventures
UX/UI Designer (2018-2019)
Designed the UX and UI of a leading furniture marketplace in the Mexican market, covering key user flows and the end-to-end product experience.
Defined interaction patterns and information architecture improvements to enhance product discovery, navigation, and conversion.
Collaborated with product and engineering teams to transform business requirements into scalable design solutions.
Helped align design decisions with technical constraints and product goals throughout the implementation process.
Visual Designer (2015-2019)
Designed communication solutions and digital experiences for clients in the hospitality industry.
Led the end-to-end creative execution for Bahía Azul Hotel, working directly with executive stakeholders.
Developed multi-channel assets including service directories, promotional campaigns, activity brochures, and brand materials.
Acted as a bridge between clients and the agency, ensuring visual consistency and strategic alignment across deliverables.
Contributed to campaign concepts and promotional strategies focused on brand positioning.
Men’s Fitness Germany
Graphic designer, UX/UI designer. (2015-2017)
Led editorial design production for the German edition of Men’s Fitness magazine across print and digital platforms.
Coordinated with international editorial teams across Hamburg, London, and Jávea to maintain global brand consistency.
Managed production workflows for print materials and final artwork delivery.
Adapted content and promotional assets for digital channels, websites, and social media.
Ensured the correct implementation of global brand guidelines within the local market.
Graphic designer, UX/UI designer. (2013-2014)
Developed brand identities and corporate communication systems for emerging businesses.
Designed print materials and marketing assets aligned with each brand’s strategic objectives.
Collaborated with clients and external suppliers throughout different campaign production phases.
Contributed to the conceptual development and creative execution of advertising initiatives.
Skills
Product Design · UX Research · User Testing · Ideation · Interaction Design · UI Design · Information Architecture · Design Systems · Wireframing & Prototyping · Branding & Visual Identity · Editorial Design & Layout · Photography & Photo Retouching · Project Planning
Esducation