Industry
Fitness
Type
Editorial
Men's Fitness Germany. Editorial redesign across print and digital platforms.
Objectives
The goal was to redesign the visual identity of Men’s Fitness Germany across its print and digital editions, creating a more distinctive and contemporary visual language. The challenge was to move away from the existing international design approach shared with Men’s Fitness UK and Men’s Fitness US, developing a bolder, more energetic, and more colorful identity that better connected with the German market. The redesign aimed to improve visual differentiation, strengthen brand personality, and create a more engaging reading experience across different formats.
Solution
After analyzing competitors and similar editorial products, we developed a new visual direction based on stronger typography, more dynamic layouts, and a more expressive color system to differentiate sections and improve content hierarchy. The redesign introduced new grid structures, refined page compositions, and a more intentional use of white space to create a cleaner and more approachable reading experience. The editorial system was then adapted to the digital iPad edition, ensuring consistency between print and digital formats while preserving the strengths of each medium.
