Industry
Marketplace
Type
B2C
Todomuebles. Online furniture and home décor marketplace for functional, modern living spaces.
Objectives
The goal was to redesign Todomuebles’ e-commerce experience, one of Mexico’s leading furniture and home décor retailers, creating a more intuitive and seamless shopping journey. The project focused on improving the overall customer experience by identifying opportunities across the purchase journey, from product discovery and browsing to checkout and post-purchase interactions, while aligning UX decisions with business objectives.
Process
At G8 Ventures, we developed a complete pre-purchase, purchase, and post-purchase experience strategy, analyzing existing user flows and identifying opportunities to reduce friction throughout the shopping journey. My role involved working closely with the Project Manager and Business Director from the beginning, helping define the UX strategy and translating business requirements into product decisions. I was responsible for the interaction design and UI design, creating the final experience and interface system across the platform.
Solution
We approached the redesign through a user-centered and Lean design methodology, focusing on creating an intuitive experience for a broad and diverse audience. By applying universal design principles and leveraging familiar interaction patterns from established marketplaces and e-commerce platforms, we created an experience that reduced complexity and minimized the learning curve for users. The result was a more accessible and scalable e-commerce experience, designed to support both user needs and future product evolution.
